What are your goals
What do you want to achieve with your discount code promotion? For example, is it to increase units sold, revenue, customer numbers or awareness of your product/ brand? Once you have defined the objectives you can tailor your code accordingly and measure performance. For example, if the aim is to increase the number of followers you have on Facebook, revenue is a secondary concern and your key metric is follower data.

Make it worth people’s time
A great discount code is ideally both appealing enough for someone to buy the product and to then share it with other people.

Set a limit on the code’s use
Making a discount code time limited  gives your  customers a sense of urgency to use it before it expires – e.g.   “Offer ends 15^th January”.

Cross-sell and up-sell
Once you have converted a new customer, what supporting products and services do you have that they can buy? Segment out these customers and target them with specific marketing communications based around the product they bought using the discount code.

The Kilmarnock Taekwon-Do Classes are held in New Farm Loch Community Centre and Bellfield Community Centre.  You will find more information on the Kilmarnock Taekwondo Classes by visiting the Kilmarnock Taekwondo Website

Amazon.co.uk  has agreed to follow the UK’s Office of Fair Trading demand that they must refund delivery charges  to customers who return goods within the cooling-off period provided for under the Distance Selling Regulations.

The Centre also offers support and treatment for those that require Cognitive Behavioural Therapy.

If you would like to know more about Cognitive Behavioural Therapy from a treatment point of view or are considering a career in Cognitive Behavioural Therapy, then visit the Glasgow Cognitive Therapy Website for more information

Common complaints include misted double glazing, which can be repaired.  For more information visit the Windor Double Glazing Repairs Website

They’re bouncy, trouncy, flouncy, pouncy Fun, fun, fun, fun, fun!

Bouncing may be great for Tigger – and who can blame him – but not for business.

Google defines ‘Bounce Rate’ as

the percentage of single page visits or visits in which the person left your site from the entrance (landing) page

Google defines this further as a method to measure ‘visit quality’; a high bounce rate indicates that your pages are not relevant to your visitors. Visitors are ‘bouncing away’ from your website

Essentially the more visitors stay on your site the more likely you are to convert them into customers.

By using Google Analytics you can view your websites’ bounce rate and take effective action.

Here are some simple tips from Scoosh on how to decrease your bounce rate.

Make simple and clear calls to action

Sometimes you can be so close to your websites that you know where all your links and calls to action are. Check your website regularly and have friends, colleagues or family, navigate through your site to test it. You may be surprised to find that they do not find it as easy to use as you do. Listen to their views and make changes accordingly.

Visitors scan, they don’t read

At Scoosh, we often receive copy from clients that runs to pages and pages, we always recommend that it is edited and reduced. Keep things simple, with clear headings to attract interest.

Help I can’t find it

It may be obvious to you where everything is, but not to a visitor. Give them a search box to stop them getting frustrated and ‘bouncing’.

Write great headlines to grab attention

Visitors to a page scan headlines, so consider what the headline is first. If a visitor’s attention is grabbed by a headline they will read further.

Find out more..

From assessment through to treatment, Sports Therapy Scotland can help, keep you in the game, whatever your level of sporting, endeavour.

On their website you will find information and advice on preventing injury and also a wide range of sports products which help recovery, including KT Tape, Trigger Point Therapy and The Rotator.

Visit the Sports Therapy Scotland Website to find out more.

As with most ventures on the internet, they can start quickly and die quickly.

Wave “has not seen the user adoption we would have liked,” said  Urs Holzle, Google’s senior vice president of operations. Google won’t continue developing Wave as a standalone product, but it will maintain the site at least through the end of the year so people can continue developing Wave apps. It will also use the technology in other Google projects, he said.

It many ways this is becoming the norm for large scale internet development.  If it is not huge, fast, then the plug gets pulled.  Which in many ways, is shame.  At Scoosh we liked it.

The Future and Google

Google has been trying to gain a foothold in the Social Media market and has admitted that both Twitter and Facebook, have offerings that they have tried to both emulate and compete with.  They have also been surprised that they did not predict both their successes.  But whether you are an internet giant or a small business, predicting customers and market behaviour is still difficult.

With Google Me and Google Games still being developed, maybe the question to ask is how many attempts Google will make at competing, before it decides to buy the competition instead.

It would be a lot easier if websites would  link to yours, without you having to chase them.

The way to do this is to create link-worthy content.

How to Create Link-worthy Content

Here are some ideas on how to create webpages that other website owners  will want to link to.

• Use your knowledge

  Become immersed in your chosen field.  If you are passionate about your subject, you will become known in your field, people will notice and link to you.

• Be Interesting

  Create something that potential linkers are interested in, express your views and opinions, that compliments their views or engages them in discussion.

• Talk about your audience, not yourself

  People are primarily  interested in themselves before anything else.  If you appeal to what they want, rather than what you would to like to ‘tell’ them, they are more likely to engage with you.  If you are targeting a specific market or company or person, then ‘talk’ about them. They will notice you.

• Become a Talking Head

  How many times have you watched news on television, or read a newspaper and noticed that the same people are asked for their opinions on certain subjects.  That is no accident, these people have become unofficial spokespeople for their chosen field, by speaking about their topic, blogging and making themselves available.  The key here is that they promote their subject, not themselves.   Speak at a meeting, or conference, moderate a forum, track trends in your market and comment on them.

• Build your audience

  The points above will help you build an audience, for yourself and your business.  Take them with you and they will link to your website.

• Build your Social Network

  Make sure that you are using all the latest Social Media tools – primarily Twitter and Facebook – to build your audience

• Establish Credibility

  Today the first port of call when we meet someone or potentially deal with a new business is to ‘Google’ them.  Credibility is essential.

  • Is your website easy to navigate
  • Is your domain name, simple and therefore memorable
  • Is your website interesting and engaging.  We know it’s your baby, but put yourself in a potential clients position.
  • Does your website deliver.
  • Is it all about product and lacking some editorial stance.

• Keep Going

  Fix and tweak your site daily, monitor your traffic.  It is a long haul to become well established in your market, but worth it.

• Don’t be cold

  Make sure that your website is not ‘cold’ and boring, just products and company facts.  Try to make it friendly and engaging, but know your audience. A good way to ‘soften’ a website is to blog, giving a little of yourself, your company, your staff.  In this internet age people still buy on emotion and from people they trust.