Link Building is expensive, in terms of the time and effort it takes to persuade other companies, businesses, social networks and bloggers to link to your website.

It would be a lot easier if websites would  link to yours, without you having to chase them.

The way to do this is to create link-worthy content.

How to Create Link-worthy Content

Here are some ideas on how to create webpages that other website owners  will want to link to.

• Use your knowledge

  Become immersed in your chosen field.  If you are passionate about your subject, you will become known in your field, people will notice and link to you.

• Be Interesting

  Create something that potential linkers are interested in, express your views and opinions, that compliments their views or engages them in discussion.

• Talk about your audience, not yourself

  People are primarily  interested in themselves before anything else.  If you appeal to what they want, rather than what you would to like to ‘tell’ them, they are more likely to engage with you.  If you are targeting a specific market or company or person, then ‘talk’ about them. They will notice you.

• Become a Talking Head

  How many times have you watched news on television, or read a newspaper and noticed that the same people are asked for their opinions on certain subjects.  That is no accident, these people have become unofficial spokespeople for their chosen field, by speaking about their topic, blogging and making themselves available.  The key here is that they promote their subject, not themselves.   Speak at a meeting, or conference, moderate a forum, track trends in your market and comment on them.

• Build your audience

  The points above will help you build an audience, for yourself and your business.  Take them with you and they will link to your website.

• Build your Social Network

  Make sure that you are using all the latest Social Media tools – primarily Twitter and Facebook – to build your audience

• Establish Credibility

  Today the first port of call when we meet someone or potentially deal with a new business is to ‘Google’ them.  Credibility is essential.

  • Is your website easy to navigate
  • Is your domain name, simple and therefore memorable
  • Is your website interesting and engaging.  We know it’s your baby, but put yourself in a potential clients position.
  • Does your website deliver.
  • Is it all about product and lacking some editorial stance.

• Keep Going

  Fix and tweak your site daily, monitor your traffic.  It is a long haul to become well established in your market, but worth it.

• Don’t be cold

  Make sure that your website is not ‘cold’ and boring, just products and company facts.  Try to make it friendly and engaging, but know your audience. A good way to ‘soften’ a website is to blog, giving a little of yourself, your company, your staff.  In this internet age people still buy on emotion and from people they trust.